Boss Babe: Yolanda Barnes
Company: Adrift Artworks
Social: @adriftartworks
Tell me a bit about your business.
I started AdriftArtworks after immense support and encouragement from my friends and family. I have always drawn and painted since I was young and it has always been a huge creative outlet for me. My main inspiration is the ocean and wildlife however, I have done a few special commissions over the years that have been other subjects.
What made you decide to start it?
The decision to start was really down to the support I received. I have always made my own cards for occasions or peoples birthdays and they have always been so well received. I was continuously told I needed to sell my stuff and get it out there, so one day when I had some 'YES I CAN DO THIS' attitude, I went for it.
What’s a typical day/week like in your shoes?
AdriftArtworks is a part time business as I have a full time job also (to help pay for the art materials ;)) so each week can vary. I work at sea so this can also affect how much I can get done.Typically I try to paint or draw most days after work or shift and will do my best to get some bigger pieces in over the weekend.
What’s been the most difficult thing to get your head around when you started up?
One of the most difficult things to get my head around when starting up... was actually starting and thinking I was good enough. Self doubt is truly your only enemy, I had so much support from the people around me I just needed to reciprocate that energy myself.
Have you encountered any hiccups along the way?
Hiccups along the way have been minimal and I can only hold myself accountable. Not giving myself enough time or putting too much pressure on myself is probably the only counteractive thing I have experienced.
How do you stay motivated?
The ocean is my motivation, it inspires me greatly and in turn I want to continue to use my art as a voice for the huge issues we face within the ocean and high seas. In particular the conservation and protection needed and raising awareness of the humanitarian issues that affect everyone that works at sea. My main occupation encompasses Hydrographic Survey and Fisheries protection so I try to use every opportunity to gain knowledge and take lots of photos :)
What’s your main marketing took/social media platform? Are there any you want to try out that you haven’t had a chance to yet?
My main marketing strategy is instagram and then also Etsy. This year I really must concentrate on making a website and showcasing more of my work there, I have found Instagram can be quite limiting in some respects.
What’s next for your business?
I have a few ideas and plans up my sleeve and one particular project I want to try and complete by summer this year. Stay tuned ;)
Do you have any advice for other women looking to start their own business?
My advice when starting up would be to believe in yourself and your ability/talent. If you put your energy in the right area, great things can happen.
What do you do to relax?
To relax I get outside. Walk, swim, any kind of exercise, yoga etc etc. But being outside and in nature instantly soothes the soul :) yoga and meditation can be very powerful too, giving yourself some proper 'me' time can allow a great space for manifesting new ideas.
And lastly, what did you have for breakfast?
Dippy egg, toast soldiers and a herbal Yogi Tea.
Thanks so much Yol! I love your passion for the ocean! Some could compare you to a mermaid ;) hehe. If you fancy getting your hands on one of Yol's beautiful paintings, head over to her Instagram page @adriftartworks for all the info you need. x